Promotions

Main Street Resource Cafe

Documents

• 10 Tips for Terrific Retail Promotions [PDF 1.9MB]
Ten tips for how your program can produce retail promotions events that build public support and involvement in activities as well as bring customers to your district and boost sales for your merchants.
• Promotions and Marketing Presentation [PDF 6.5MB]
Presentation by the Connecticut Main Street. Topics covered include branding, marketing, email marketing, market analysis, online social networks, promotions, advertising and public relations.
• Cultivating the Mommy Niche [PDF 161KB]
Article on the importance of enticing female shoppers downtown.
• Promoter's Checklist [PDF 28KB]
• Two-page checklist developed by the Food & Beverage Association of San Diego County for promotional events in beverage alcohol licensed businesses. Much of it is applicable to Maine.
• Taste of Ferndale 2002 - Sample event press release

Additional External Links

• Downtown Research and Development Center – Downtown Promotion Reporter
Newsletter and promotion tip book with information on events, sales, festivals, public relations and image-building programs from around the country.
• National Trust for Historic Preservation
  Great ideas to give your promotions calendar a BOOST!
• Eat Maine Foods
  Farmers markets grow in Maine’s downtowns.